Introduction to sales promotions Essay

Today, sales promotions are a key feature of the retail trade. There are many ways in which a business can sell and a sales promotion is just one aspect of marketing goods or services. The specific product which I have decided to base this assignment on is ‘Coca-Cola’s’ 2- litre bottle of coke. I thought that it might be interesting to investigate the sales promotions of ‘Coca-Cola’ as they are a business which has provided many since they were first founded by John Pemberton till now. ‘Coca-Cola’ ‘Coca-Cola’ was invented on 8th May 1886 by John Pemberton in Atlanta, Georgia. John Pemberton’s bookkeeper, Frank Robinson, came up with the name ‘Coca-Cola’ and designed the logo. The drink was first sold at Jacobs’s pharmacy. The fact of all this which I find most interesting, is the fact that during the first year, sales of ‘Coca-Cola’ averaged nine drinks a day, adding up to a total of i 50 for that year. Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day in around 200 countries. The media is a powerful source of mainly advertising, which uses traditional methods of mass communication, e. g. newspapers, magazines, TV and radio. Being the very successful and most recognized brand that ‘Coca – Cola’ is, they can afford to promote their products by all means of media. I believe that the second most important method for ‘Coca – Cola’ to promote their products is on billboards. A vast majority of the population drive vehicles and will occasionally drive past billboards which are trying to advertise or promote a product. The sales promotion which I have chosen for my 2 – litre bottle of coke has been seen by me on billboards and TV. Television is by far, the most beneficial way to advertise or promote a product due to the large numbers which happily watch TV in the comfort of their own home, or perhaps somewhere else. The sales promotion: * Buy 2 bottles of coke and receive a free ‘Coca – Cola’, FIFA world cup glass; Is mainly seen being promoted on television as ‘Coca – Cola’ realise that if they want to find customers, television is the best possible way as we’ve already looked at. The media is a strong way of helping many businesses, such as ‘Coca -Cola’ to advertise a promotion. Once a customer sees what they can save, or in this case, gain, they will then be tempted to purchase that product. ‘Coca – Cola’ is the proud sponsor of the FIFA world cup, 2006 in Germany. When people see ‘Coca – Cola’ associating with the FIFA world cup, this will lure them further to increase the probability of them purchasing products. ‘Coca – Coca’ are frequently seen advertising promotions by all possible means of media but my chosen sales promotion for ‘Coca – Cola’ has only been seen by me on billboards and TV. When ‘Coca – Cola’ do advertise, they try to aim their products at a target audience, but who might that target audience be? Target audience To sustain a businesses successfulness, you need to be fairly smart and ‘Coca – Cola’ have proved more than that in the method they have decided to use to identify their target audience. Even tough it is stated that half the world’s population have at least tasted coke, the main target audience is said to have no real gender and is age ranged between 18 – 34. Even tough there is no real gender, the majority of people who do consume coke are said to be male. Men and boys aged between 14 – 34 are very likely to be watching the world cup and with ‘Coca – Cola’ being the sponsor and offering a free ‘Coca – Cola’, world cup glass, they just can’t say no. I presume that their main idea is to have their target audience picturing themselves watching the world cup and drinking coke out of the free glass before they actually purchase it. Deciding the Style This stage in the success of a sales promotion must link with the format of the promotion and be compatible with its aims. The business may offer a saving or a free item with purchase. This item could be linked with a specific target audience. The sales promotion; * Buy 2 bottles of coke and receive a free ‘Coca – Cola’, FIFA world cup glass; is targeted at men and boys aged roughly between 14-34. The reason for the gender is because men and boys are more likely than woman to be watching football. The colours and design of the sales promotion needs to correspond with the world cup yet it needs to do the same with the target audience. An informal event like a fun day will have informal materials and ‘jazzy’ notices in bright and attractive colours. This is because a fun day is aimed at younger children and this will be the more inviting approach in terms of attraction. The sales promotion which I am investigating has frequently been seen by myself on various occasions, billboards mostly. The colours are that of the flag of Germany, the host of the FIFA world cup. It is also combined with masculine and neutral colours for the seriousness and honour of the world cup. Men will take this event seriously and as ‘Coca-Cola’ knows this, they are one step ahead. The main point of all the media and format of the business is to sustain the high level of work and to overall, be consistent. ‘Coca-Cola’ are consistent and a key fact which thoroughly proves this is the fact that they are the most recognised brand in the world. Key messages The key message for a business, will depend upon what they wish there intended outcome to be of the promotion and who they wish to aim it at. ‘Coca-Cola’ as an industrial business with a promotion has a main purpose which is to sell more goods or to provide information about their products. This can either be done online or perhaps on their packaging. Key messages over the past many years have proven most affective through a slogan. ‘Coca-Cola’ change theirs to suit the packaging in relation to the offer or perhaps an event. This attracts more customers with the sense of a key message. An example could concern a sales clearance with big headings and bold lettering to point out the offer or the key message. The key message for the sales that I am investigating is that the world cup is on and that it’s a time for celebration. ‘Cola-Cola’ is now loved by almost everyone. It is drunk by almost every non-alcoholic drinker and is also drunk by people who consume alcohol as well. Key messages for ‘Coca-Cola’ have clearly worked and if you just take a look at their sales, you’ll see just how much they have worked. Consumer Law Consumer legislation should be a key issue to any one who owns a business and wishes to advertise or promote a product. All business must make sacrifices by selling products at a cheaper price or perhaps they can produce a sales promotion to catch the eye of the customer who may perhaps be interested. All these examples provide the intended consumers a thing called consumer law which gives them rights to that product or service which the business may be providing. The rights protect them from the business providing them with faulty goods or perhaps a service which does not meet their needs. They also, however, give rights to retailers from the consumer ‘throwing’ wrong accusations at them concerning any of their products or services. The buyer may complain that the price of a product is priced too high or perhaps they may wish to complain otherwise. If the consumer makes a false accusation, they can be penalized by means of consumer law. Consumer protection legislation One act which is an example of how ‘Coca – Cola’ put across their product is the; ‘Consumer Protection Act 1987. ‘ This act relates to mainly price and safety. Under this act it is an offence for ‘Coca – Cola’ to * Mislead customers as to the price of any item – The average price for a 2-litre bottle of coke costs zero to nothing to produce but is sold for a maximum of i 1. 50. Customers do not look at the issue like this. Even if they do, they bear in mind that the business needs to make money and see i 1. 50 as a reasonable price. They always have remained with this price and it will be very rare that Coca – Cola are misleading their customers where prices are concerned. * Mislead consumers over sale prices and exaggerate price reductions – Coca – Cola are not the type of business which you will see exaggerating a price reduction on any of their products. If they were to have a price reduction, they would have one without any mislead false claims concerning the prices.

The Twenty-First Century

Never before in history have there been more health problem in the world than in the twenty-first century. There seems to be an incrementing amount of people that will be diagnosed with some type of disease or sickness. The main culprit that causes so many people to be in that state is diet. This not only affects adults but children as well, significantly on school property. A child that is well nourished can perform well in school and adapt to making healthier decisions in regards to the consumption of foods. Thus, banning junk food in schools is an effective solution to students performance in school. In the schools setting children are no longer advised by their parents on what to eat and are forced to choose from the options that the school offers. The child's health then depends upon the nutritional value of the choices that are available. Junk food in schools often includes pizza, hamburgers, fried foods such as french fries and chips, canned food, and large quantities of processed foods. Some of these foods can come from vending machines as well. There can be healthier options such as vegetables, salad, and fruits, however, children tend to choose less healthy options. On the occasion that schools ban junk food, children will have no other option but to choose healthier food choices. This will result in an increase of children eating healthier and enhancing their performance to do well in school. In some instances, children can be rebellious and not want to consume the healthy alternatives due to unfavorable preferences. This can cause ineffective performs in the classroom and their overall behavior hindering their ability to do well academically. However, schools can solve this by advising and consulting with the children before making any changes. In this process school administrators motivate children to make healthier food choices using incentives, pledges, and competitions which is exactly what a field study conducted by Sekar Raju, Priyalin Rajagopal, and Timothy J. Gilbride. The study concluded that â€Å"all three interventions increased the choice of fruits and vegetables ten weeks after the intervention ended.† This demonstrates that it is possible for children to adapt to healthier food choices that they can apply when choosing foods from the cafeteria. Children can even make a habit early on in their lives to eat healthier. Some people might say that the problem of children's poor health is caused by how they were taught how to make decisions at home and not on school grounds, thus it is not the school's responsibility to attend to every child dietary needs. However, if the school's administration had already taken the initiative to respond by the students best academic interests they should take into consideration that proper nutrition can enhance their performance. According to the article â€Å"The Relationship between Nutrition and Children's Educational Performance: A Focus on the United Arab Emirates† by Galal, Osman, and Judie Hulett, students who are not well nourished have lower attendance, shorter attention span, lower performance scores, and more health-related problems. In addition to this, junk food is harmful and can inhibit students performance in school. There was a cross-section survey done by British secondary school children and the results stated that the daily consumption of junk food was associated with poorer mental and physical health. Thus, if schools provide healthier options students can perform better in school and articulate in a normal manner. A concern that schools and parents have is that banning junk food and increasing healthier alternatives will result in additional money needed to buy the materials and food. This was the case for Maplewood-Richmond Heights School District in suburban St. Louis that with the initiative of superintendent Lina Henke, candy, chips, and all but one vending machine were removed. She also had all processed food replaced by whole foods by means of local resources. Linda Henke stated that â€Å"To get kids to focus on school, and come to class with energy and enthusiasm, this is essential.† Although most districts struggle with the budget, once changes have been made to the foods served in the cafeteria the school will benefit from the children's academic and social performance. For this reason, additional schools are making changes and seeing promising results from banning junk food. Banning junk food in school can benefit both the school and the children. Although the school will have to make accommodations due to financial requirements the outcomes will result in an overall better performance by the students. Student will learn earlier on in their live how to make healthier food choices and add to their well being as they grow up. Schools should take more into consideration the power that food can have on children and their performance in school.

An Experience That Helped Me Grow I=Up

An experience that helped you understand purpose of Life: When God created this universe, he created each every particle in it with a certain purpose and with a certain design in mind. And that is what our belief in our religion tells us that no one is superior or inferior in front of Allah but it’s our deeds that make us superior or inferior in front of our creator. Our deeds are determined by our performance in the tasks that Allah gives us throughout our lives.My maturity in conceiving the purpose of life didn’t come naturally but it was achieved when I witnessed the life events of one of my closest friend and the way she coped with each and every challenge of life with an open mind and with great composure on her part. My best childhood and school friend Hiba was with me since 6th grade and she was well known among all her friend circle to be very charming not because of her good looks but more because of the way she always had the positive perspective for every eve nt happening around us.She was the one in our friend group whom we all used to look up to whenever we were stuck in little mischieviious and innocent situations of school life without knowing the fact that God is going put her through such big challenges of life where she will be all alone dealing with the high tides of this world. It was pleasant morning of winters and the school day began with usual exchange of pleasantries between classmates. Hiba was smiling and mischievous as usual and our 10th grade class teacher began the day with taking our attendance.Almost two lectures have gone by when a PA to principal came to our class and told Hiba to report the principal as soon as possible. A few minutes later we came to know that Hiba’s parents had died in road accident on the motorway. There whole class room went into complete silence and we had no difficulty imagining how hard this news will be for Hiba, who was the eldest among the sisters. She was a brilliant student and had always wanted to be a doctor. That evening all friends went to the Hiba’s home to pay our condolences and to our amazement Hiba was sitting all composed and calm.The only words we heard from her mouth were the pray that May god give her strength to be a support for her sisters and even at those tough times she was thankful to God for all the blessings He had bestowed open the family. Listening to her saying that prayer I felt as if we all are very immature about our perspective of living and also knew at that moment that God will become her greatest strength and will pull her and her sisters out of this situation and will bless her more than she will ever think of.That day I learned that we should be thankful to our God for every single breath of our life and instead of asking Him for more we should thank Him for what he has already given us. And we should never idealize too much instead we should be prepared to stand against every challenge, life throws at us and we shou ldn’t find strength in our weaknesses and lust for life but our main strength lies in our belief in Allah and what we have today right here right at the moment.Today Hiba is studying medicine on scholarship in one of the top university of Pakistan. And she is also managing her whole house with the money her father left for the family. I amm sure the day is not far away when she will be a famous doctor of Pakistan. We as persons and as a nation needs to understand that God gives challenges only to those who have the strength to bear them and belief in God is the most important ingredient of life which one should never forget.

History Essay Example | Topics and Well Written Essays - 750 words

History - Essay Example However, the debate is over the fact that whether or not Preston had ordered the men to fire or all hell broke loose when a man fired his musket and others followed suit, without any orders and the blame was placed on Preston entirely. As a result, five people were dead by the end of the firing and Preston was charged for murder and during the trial, 81 people came forward as witnesses out of which only 15 were allowed by the Crown; those that were not allowed stated that the attacks had been planned by the colonists beforehand. According to the deposition given by Preston personally, it was stated that the mob had gone out of control and that people were verbally as well as physically abusing each other. They literally dared the army to shoot and fire and bring them down and even then the army held its own. Preston stated that when asked, he denied his men to shoot at all costs and kept saying no whenever he was asked. However, the rioters refused to back down and hit one of the sol diers with a stick on his head; this infuriated a few other soldiers who then started firing without any commands being given to them, as an act of self defence, against the raging mob. The witnesses on behalf of Preston all stated that they did not hear him ordering anyone to fire, instead heard him asking his soldiers to stop even after they had begun firing. The orders had come not from Preston but from another source. Thomas Preston’s trial brought in the issue of a reasonable doubt which gives the defendant an opportunity to save himself on the basis of a chance that he was not guilty in his actions. When the mob hit Private Hugh Montgomery, the army assumed that Preston would open fire on the people that were turning into rowdy animals and provoking them to attack. The soldiers fired despite Preston standing between them and the mob and their uneven bursts of fire and fury killed eleven innocent people in the process. Paul Revere, one of the key figures in the revolutio nary movement that took place in America, engraved the sights and sounds of the Massacre in a manner that highlighted the plight of the people suppressed under British tyranny. His creation of the controversy taking place on King’s Street has become one of the most powerful pieces of art in the history of the American Revolution depicting the British grenadiers standing calm in suit but shooting with their rifles at the disturbed mob on the other side of the street. In his engraving, Revere has deliberately failed to draw the snow and the ice covering the streets and also has depicted Crispus Attucks, the black man as a white because he wanted to display the high level of repute that Attucks should have received as the very first martyr as a result of the riot – the colour white displaying the highest level of authority and deserving. Preston moved to Ireland, it had been presumed, after leaving Boston and not being acquitted for the trial; according to personal opinio n, he was a scapegoat caught in the riot. His duty was to take care of his soldiers and command them and despite giving them orders to not shoot or fire, they opened fire in order to protect themselves. Preston cannot be held guilty against the backdrop of such facts where the soldiers were not trained enough to follow their heads and not their hearts; they feared their own lives and that is why went against their officer, however he could not have been held guilty and charged for the murder that he has not committed. Witnesses continued

Structure of law firms Essay Example | Topics and Well Written Essays - 1750 words

Structure of law firms - Essay Example They view creeping commercialism as the root of the problem. â€Å"Law as a business? 7D-that is, a money-making trade-is seen as the antithesis of the public service ideal upon which the legal profession was founded. The idea that professionalism is grounded in public service has its roots deep in the history of Anglo-American law. In the distant past when the French speaking Norman kings dispensed justice to an Anglo-  Saxon populace, it was necessary for parties to be represented by someone who could speak the language of the court.  These representatives were inevitably nobles who served out of fealty to their king. For such early advocates, service rather than profit was the reason to assume this role. English barristers today do not accept a fee, but rather receive an â€Å"honorarium† in acknowledgement of this tradition of public service.1 However, ethical rules of the courts and bar associations form the fundamentals of practicing law in most American states. Cas e in point, the state of New York requires lawyers operating in the state to act in accordance to the New York Code of Professional Responsibility.2 1. Law firm structure in General By tradition, the organization of law firms is that of general partnerships. While a majority of law firms registers limited liability partnerships to shelter associates, or members, from explicit liability entirely or to a certain extent, the most fundamental organizational structure has been general partnership. The rise to partnership position in a law firm has been the biggest indicator of professional and personal success in law. In this case, â€Å"I have made partner† or â€Å"Making partner† are two phrases that occupy lawyers careers as they use it as a yardstick of success in private practice. In effect, lawyers draw a lot of satisfaction when referred as a partner, since the tag shows accomplishments in a lawyer’s private practice career. Thus, notwithstanding the all-too- common generational disparities, associates-the subordinate members- in law firms always desire to â€Å"make partners† in a law firm.3 In comparison to Saudi Arabia, lawyers in America have the capability of establishing professional organizations using an assortment of methods. According to an Ethics Opinion of the New York County Lawyers' Association, â€Å"A law firm may be structured as a professional corporation (PC), a limited liability company (LLC), or a limited liability partnership (LLP) without, by its structure alone, violating any ethical standard.†4 Conversely, the interpretation of Law Governing Lawyers states, â€Å"A lawyer may practice as a solo practitioner, as an employee of another lawyer or law firm, or as a member of a law firm constituted as a partnership, professional corporation, or similar entity.†5 In the comment of the restatement of Law Governing Lawyers, they mention that: A law firm established as a partnership is generally subje ct to partnership law with respect to questions concerning creation, operation, management, and dissolution of the firm. Originally, in order to achieve certain tax savings, law firms were permitted in most states to constitute themselves as professional corporations. Most such laws permitted that form to be elected even by solo practitioners or by one or more lawyers who, through their professional corporation, became partners in a law partnership. Pursuant to amendments to the partnership law in many states in the early 1990s, associated lawyers may

Pride and Prejudice Essay Example | Topics and Well Written Essays - 1000 words

Pride and Prejudice - Essay Example Elizabeth had asserted her love, and her experience can also be useful for women today. Austen's use of irony in her novel offers important insights to her attitude about life through the experiences of her characters. This paper will discuss what Jane Austen had to say about women, class mobility, and marriage based in the experiences of Elizabeth Bennet in Pride and Prejudice. In addition to that, the nature of Elizabeth Bennet's experience and lessons she "learned" from it will be estimated. The experience of women today and that of Elizabeth Bennet will be analyzed, as well as the reasons of Elizabeth Bennet's experience relevance for women position in our days. 2. Elizabeth Bennet is one of the main protagonists in Austen's Pride and Prejudice. Her experience in the novel is largely influenced by her nature and her personality, as well as appropriate traits of her character which allowed her to win her real love and destiny. Elizabeth is the second daughter in the family of the Bennets and the most clever and intelligent among them. Her positive traits allowed her to resist current bourgeois norms and traditions and to be higher than these norms. Mr Darcy noticed her charm and evaluated her as a woman who had interesting and unique individuality, but at their first meet they didn't had any romantic feelings towards each other - so, first impression can be not true. Darcy said that "She is tolerable, but not so handsome enough to tempt me; I am in no humour at present to give consequence to young ladies who are slighted by other men" (Chapter 3, p.7). It happened because of Elizabeth Bennet's pride and Darcy's prejudice about her social bac kground. So, in that moment Jane Austen depicted about the common social norms which were spread between men and women in that time, and those norms often asserted women to marry men who would provide high social status for their future wives. There are some characters in the novel who made different obstacles towards the relationships development between Elizabeth and Darcy, such as Mrs Bennet, Lady Catherine, Miss Bingley and Wickham, and the motifs which these people followed interfered to romantic relationships between Elizabeth and Darcy. Lady Catherine tried to control Darcy who was her nephew, Mrs Bennet tried to get married her daughters, including Elizabeth, by all means, and it led to numerous foolishness displayed by Mrs Bennet. Wickham deceived Elizabeth telling her that Darcy had taken his money, and that caused her mistrust to Darcy: "How abominable! I wonder that the very pride of this Mr. Darcy has not made him just to you! If from no better motive, that he should no t have been too proud to be dishonest - for dishonesty I must call it" (Chapter 16, p.60). So, Austen has showed that there are many obstacles for people who love each other to be together, and that there are some women whose motifs for marriage are not love but social class advantages. The author tried to show that love and true affections of those who really love each other are able to be higher than any obstacles. But the author also showed that social class and aspiration towards money and success can be a basis for marriage for

Pros and Cons of Embedded Journalism Essay Example | Topics and Well Written Essays - 1000 words

Pros and Cons of Embedded Journalism - Essay Example Before acceptance to join the military, reporters sign contracts that give a standard or guidelines of when and what they can report on. This paper discusses the advantages and disadvantages of embedded journalism. Pros First, embedded journalism improves the relationship between the government and the armed forces media. After journalists embedment they become part of the military troop that travels around with them recording their activity in accordance to the agreement. Reporters depend on the military for food, shelter, and protection from the enemy. The regular contacts between the two build trust and reduce the common suspicion that normally exists between the two parties. Both informal and formal settings that develop during the embedment period can result in great transparency because the government and the armed forces will find it easy to pass information freely. Secondly, embedment of journalists allows them to travel with the military watching their every move. They are l ike watchdogs that make the military responsible of their every activity. According to Komarow as quoted in college of journalism and mass communication, US media helped in making sure that the US armed forces were held accountable for bombing an Afghan wedding party. This is after the initial investigators went to the scene together with the journalists for investigations and they unearthed a hidden agenda that in bombing, US armed forces wanted to erase evidence. Pressure from the media caused them to take responsibility (Berens, 2004, p.1). Thirdly, since the embedded journalists can access the battle scenes, they get more information and faster than those removed from the battle zones. Hannah and Baylor concur with this and argue, â€Å"Reporters travelled by aircrafts to and from the battle zones and were free to observe the combat operations† (Hannah, 2007, p.8). With the modern technology then this accessible information can be passed on instantly to other destinations . Fourthly, embedded journalists receive information from different perspectives. Their physical presence allows them to talk to the soldiers, commanders, and talk to the people around the battle filed. Multiple sources of information make interesting stories. Cons Embedding of journalists has so many disadvantages. First, the contract that journalist’s sign with the military hinder them in their reporting. According to Lehrer, â€Å"Before joining their  battalions, the embedded journalists had to sign a contract restricting when and what they can report† (Lehrer, 2012, P.1). Embedding is the driving force behind coverage and embedded journalists can only describe military actions in general terms and they are restricted from reporting on future missions.  Those who opt to stay outside the embedment are not left free since the government to comply at times harasses them. According to Rajan, â€Å"the distinction between patriotism and fair reporting becomes fuzzy in such circumstances† (Rajan, 2005, p.13). Secondly, embedded journalists work hand in hand with the soldiers and depend on them for protection, food and other social amenities. This closeness may hinder proper scrutiny and reporting of foul actions. Fortner and Fackler argues that, â€Å"

Reflection Essay Example | Topics and Well Written Essays - 1000 words - 1

Reflection - Essay Example d is critical than ever in journalism to ensure speed and accuracy in recording and reporting news (University of Kent, 2011) I have a thick skin and like meeting strangers Journalism requires meeting strangers both high profile and ordinary people, sometimes asking uncomfortable questions, that require a journalist to develop a thick skin (University of Kent, 2011) Am good in creativity and have a sense of humor Presenting any news requires creativity in ensuring one attracts the attention of the audience and presenting facts in an easy straightforward, but creative way. Personal skill Reflection Some of the major requirements essential in journalism have already been applied in different platforms as portrayed above. These include the use of high end cameras to shoot long-range cameras, where the Canon D90 and D60 cameras were used in picnics. In addition, due to the strong urge of being a journalist, I managed to attend a shorthand seminar course involving some practicing journali sts where were awarded shorthand certificates, though practice is still needed to prefect these skills. My qualities of being an entertaining communicator at all levels are essential in journalism. Meeting people and covering news requires interaction with different people; a good communicator will attract the attention of many people, which will be a major success in journalism. In addition, to being an entertainer and an eloquent speaker, I have already developed a thick skin and can effectively mix with the high profile personalities and ask even the hard questions with confidence. Developing a thick skin requires development of courage and determination to get to the root of any story despite the hurdles on the way. This will amount to taking numerous disappointments on the way and soldiering on to the end. This is a quality that I already have and am ready to apply it in journalism. My ever growing thirst for knowledge particularly concerning current affairs, and researching de tails to get facts is essential in journalism. Reporting the truth will require not just covering what is on the surface, but going deep to unravel the mystery behind any facts, an undertaking which I have exercised as a hobby in my coursework. 2. Industry Skills Audit Industry skill Evidence Multimedia skills Currently, media employers expect journalists and other media personnel to work on different platforms. For example, web based publishing is currently increasing in news reporting, where media companies have to use the internet as one of the primary platforms to public their content. Web based publishing skills are thus needed in using such platforms (University of Kent, 2011) Ability to write clearly, succinctly, quickly and passionately Journalism requires expression through verbal and written language. One is required to communicate to a wide range of audience both professionals and laymen. Excellent communication skills in writing with perfected grammar skills, ability to communicate clearly, and having a high degree of passion for writing and

The Sources of Law Essay Example | Topics and Well Written Essays - 250 words

The Sources of Law - Essay Example The federal and the state administrative regulations are set by the executive branch and are passed by the legislature. The constitution is the written rules that are agreed upon by the state union of people. This constitution remains in control until it shall be changed by the authority which created it. Though constitutions are long lasting and are not easily amended. It sets the parameters of the state and hence is formulated in a very general language. It’s composed of decisions that are made by courts in individual cases. It originates from specific facts and therefore the court resolves the disputes between the parties involved based on the individual facts. The judges make laws by applying and interpreting laws based on a case to another. A court uses an earlier and similar case to give a legal action in order to decide on an individual case. These sources may be given a lesser or a greater weight. These include writing of legal scholars which may either is in civil law jurisdictions or in academic writings and interpreting the legislation; it could be an edict from a ruler or from the king or even from Islamic religion like the Sharia

Leadership in TQM Theory Essay Example | Topics and Well Written Essays - 2750 words

Leadership in TQM Theory - Essay Example This is an erroneous assumption, predicated on a misunderstanding of the distinction between authoritarian leadership and involved, proactive leadership. The distinction between the two is not only real but is one which makes all the difference between organisational success and failure; between organisational atrophy and organisational flexibility. As Baker et al. (1993) asserts, effective organisational leadership is a leadership which acknowledges the inherent value of delegation and autonomy but which at the same time, is present and involved; a leadership which displays, not only acumen in decision-making and strategic planning but which has the capacity to proactively to extraordinary circumstances through the utilisation of both change and crisis is management tools, such as demanded by the specific of the situation/crisis/change at hand. The effective leader is, in other words, one who has successfully negotiated the fine balance between involvement and delegation. Defining effective leadership is a challenging endeavour and within the limits of the present research, an impossible one. Nevertheless, by clarifying the research's focus and delimiting the scope of its exploration, the study shall communicate the characteristics of the effective leader within the matrix of Total Quality Management [TQM]. The reason for selecting TQM as the theoretical paradigm from within which the characteristics of the effective leader shall be defined is not because it happens to be the most popular and result-oriented management paradigm today but because, as Gilbert (2004) notes, leadership within TQM organisations are, by definition, highly effective leaders who have successfully negotiated between the exigencies of involvement and delegation, on the one hand, and who function as the founding bloc for an organisational culture which, beyond being fundamentally founded upon strategic management and planning, is constructively responsive to both change and cri sis. Indeed, empirical studies have established that leaders within TQM organisations tends towards the display of higher levels of decision-making and strategic planning acumen than those in non-TQM organisations because strategic planning is both research-based and holistic, on the one hand and because decision-making is shared and knowledge-based, on the other. Following a review of the characteristics of the effective leader and an analysis of effective leadership within the matrix of strategic planning and decision making the research shall look towards case studies drawn from the IT sector in order to demonstrate the extent to which effective leadership is an inherently TQM one, based on an acknowledgement of the imperatives of information-based strategic planning and shared decision-making, while ineffective leadership is the very antithesis of the stated. 2 Leadership in TQM Theory TQM is, as Easton and Jarrell (1998) maintain, a comprehensive organisational management system which is based upon the integration of several managerial perspectives, approaches and theories into one, in acknowledgement of the complexity of organisational structures themselves. However,

What is Love Essay Example for Free

What is Love Essay What is Love? Does anyone really know the meaning of the word? Does it have a different meaning to different people? In Kipnis’s essay â€Å"Love Labors†, Laura Kipnis touches on many different aspects of love. This is a touchy subject simply because love brings out many different opinions and beliefs. Kipnis argues over the fact that in order to have a good relationship and love someone people have to be able to meet certain requirements, which are mutuality, communication, and advanced intimacy. Love is a complicated topic, in my opinion there are two types of love. The first type is when people can tell their friends or their family members that they love them. This type of love is the kind of love where everybody knows their supper close with one another, and will do anything for each another. The second type of love is the love that one person has between another human being, this special someone could be that other human beings soul mate. This type of love is where one person can tell their significant partner anything they want in the world, because they know that they can trust them to be straight up with them. When I was reading her essay I was always finding myself being confused when reading about how she felt about things for example one of her bigger topics adultery. I was really confused when she stated â€Å"Yes, adulterers: playing around, breaking vows, causing havoc. Or†¦ maybe not just playing around? † (Kipnis 399) I really had no idea what the point is that she is trying to get across when talking about adultery. It was sentences like this one that made her essay really confusing and hard to understand. On the other hand my interpretation of what I read was that this essay is about loves meaning, the different aspects of love and how you have to work to keep love alive. In one of Kipnis’s other essays â€Å"Against Love† Kipnis suggests, â€Å"Love is, as we know, a mysterious and controlling force. It has vast power over our thoughts and life decisions. It demands our loyalty, and we, in return freely comply† (Nytimes. com). I think this is the best way to explain love. When there is someone that you really care for, you do and say things that you never imagine yourself doing. I think this is the main purpose of love and what everyone should feel. Love is not something you just stumble upon. It is something that grows on you with time. I believe that if you love someone your willing to go out of your way and do extraordinary things for this person. I do not believe it would be a random person in front of you at the supermarket that you will do those types of things for, because you need to have a deep feeling and connection to this person. In this essay, something else Kipnis said stood out to me. â€Å"But passion must not be allowed to die! † (nytimes. com). I believe that if there is passion, you should never let it die. Passion is a strong, uncontrollable emotion that you have for another person. It is not something that you can stop or pretend to share with someone. Love can and will make you feel as if you are nothing without the other half. The cultural artifact that I chose to use for this analysis is No Strings Attached directed by Ivan Reitman. The movie is based off of two characters one that is portrayed by Ashton Kutcher and Natalie Portman plays the other character. The movie is about a guy and a girl who are trying to be friends with benefits. They are pretty much friends that use each other for sex and they made a pact to not fall in love. However, by the end of the movie they both realize that they do truly love each other. â€Å"We don’t pick who we fall in love with and it never happens like it should. † (Alvin, No strings attached) You can’t just force yourself to fall in love with somebody it just kind of happens. The doctor that she dated through out the movie seemed like the perfect guy for her, but she wasn’t truly in love with him. Adam never gave up on her and you see that at the end of the movie. No matter how you go about being friends with benefits at some point some is going to catch feelings for the other or potentially fall in love with them. With that being said one of the two people participating in this act is going to end up getting hurt. In the movie No Strings attached Adams falls in love with Emma when she breaks his heart by telling him she can’t do this anymore. Both characters had a different part in the movie, No Strings Attached. In Kipnis’s essay Love Labors she talks about, â€Å"how domestic life has become such a chore that staying at the office is more relaxing†. (Kipnis 395) Natalie Portman’s character is the uptight person in their so-called relationship she is more worried about her work than she is worried about having a relationship. She finds her work more relaxing than actually having to put work in to something else. She is also in control over their whole friends with benefits relationship. On the other hand Ashton Kutchers character plays the role of being more easy-going and the ladies man. Most times when adultery comes up we think that its no big deal that were just messing around or that were just playing around with one another, when in all reality adultery is a lot more serious than we really think it is. In todays society we call it friends with benefits, in the movie no strings attached they plan to be friends with benefits not thinking their going to catch feelings for one another due to the fact that we think were just playing around with one another even though we don’t realized the fact that some point the relationship will start to get serious, and we wont just be playing around. When two people want to have a relationship where it deals with them only messing around and thinking that by playing around they wont think that their relationship will start to get serious and be something more than just sleeping with each other. Society today shows us that people who want to have a relationship where they are just messing around with each other and don’t have any clue that one day things will start to get serious between both people, because they are too busy having fun and just messing around with one another and don’t realize that they will start to build feelings for one another while they continue to have a friends with benefits relationship. A few terms that Kipnis would use in her analysis would have to be dedication, appreciation, and lust. In my mind, Kipnis would think that Adam and Emma are meant to be together, that Emma had to move on and find a different guy, for Emma to really realize how she felt about Adam and how he is the right guy for her. Kipnis would say that to build a strong relationship with Adam, Emma would need to realize what he really meant to her. When Emma dates the doctor it helps her realize that Adam is the one. When Kipnis talks about â€Å"the millions of images of love struck couples looming over us from movie screens, televisions, billboards, magazines, incessantly strong-aiming us onboard the love train. † (Kipnis 402) I feel as though love is promising us that one day we will find that one special someone that we will spend the rest of our lives with, but before we can spend the rest of our lives with that special someone we first have to go through a struggle of loss. We will loose that special someone only for a moment and in that moment we will have to find the strength to over come the adversity through out the struggle we inherit. This will show us a path that we will have to take in order to be with the one we love the most, but there will be many or maybe even just one struggle along the way that we will have to over come. This is how love will â€Å"Strong-arm us† (Kipnis 402) it will make us stronger as people and as couples. In my mind some of the dangers of resisting love are that mostly because people don’t want to get hurt, or they don’t want to marry someone and then have their marriage end in divorce. So many people are worried about divorcing their significant other right after they get married, and to me that’s why I think people try and resist love. In my mind the love that this society is trying to help create is a type of love that is more than just seeing two people get married, then having kids and watching their kids grow up and begin to have families of their own.

RoseColored Glasses and The Glass Menagerie Essay Example for Free

RoseColored Glasses and The Glass Menagerie Essay The Glass Menagerie is about a dysfunctional family that consists of a mother, and her two adult children, Tom and Laura. All of them dream to seek comfort and to escape reality because none of them enjoys the life they lead. Similarly, in Rose-Colored Glasses, the narrator of the poem is inclined to dream rather than to face reality because she has not overcome the transition from one big happy family to getting kicked out of her old home and having divorced parents. These two families are reflections of each other because in both families, the characters rely on dreaming to overcome not only the fathers abandoning the family, but also to escape the financial and emotional despair in their livesboth of which are direct impacts from the fathers absence. Faced with disappointment because the fathers desert the family, the characters In Tennessee Williams The Glass Menagerie and Elizabeth Alexanders Rose-Colored Glasses, withdraw into their distinct worlds to escape the expectations that reality demands. Disappointment is a theme in both the story and the play and with similar impacts on the family. The first time the characters face disappointment is when the fathers leave the familyone through divorce, the other fell in love with long distances. The first impact is emotional despair for both families. In the Wingfield family, Amanda openly expresses her remorse and regret for marrying the absent father. Tom is emotionally distraught because he has to fill his fathers shoes in providing for the family when all he wants to do is to leave and become a sailor. The narrator in Rose-Colored Glasses experiences sadness because her family is broken apart. Besides emotional despair, both families are faced with financial problems. The narrator is kicked out of her apartment which is even more beautiful then it was then, and perfect. This shows how much she wants it back and how sad she must have been when she moved. As for the Wingfields, Tom makes so little money that he has to sacrifice the money for the light bill in order to pay for membership in the Merchant Marines. Laura is deeply disappointed when Jim tells her he is engaged that she may never have renewed hope for anyone again. Disappointment is a theme that partly drives the characters to retreat more so into their illusional worlds in order to escape emotional hurt and financial problems in the real world. The illusional worlds that the characters imagine themselves to be in are sometimes caused by the theme, expectations. Amanda expects Laura to be just like her and actually dreams Laura can be if she just develops vivacity and charm. Amanda fantasizes that these traits can easily be developed if one wills it. However, this is not an easy task for Laura because she is extremely shy. Although Laura is never expecting any gentlemen caller, Amanda never stops telling her to stay fresh and pretty because its almost time for our gentlemen callers to start arriving! 10 From this, we can tell that Amanda expects too much that in her mind, it becomes believable. In another scene, Amanda expects Tom to find Laura a husband in order to secure her future. Amanda so strongly expects Jim to be Lauras future husband that she actually begins to believe it. She ends up over preparing the house and over dressing Laura. She later accuses Tom of playing a joke on her when in fact, she never minded to ask him about it. Laura, on the other hand expects something to come out of her and Jims meeting because he kissed her. She sits dazed after he kisses her, possibilly imagining that he likes her when in fact, this is a false illusion created by her expectation. The narrator in Rose-Colored Glasses however, does not expect, but is expected from her mother to act grown up. When contrasting the time when she would Played checkers with a dolly being enough to be your sister and there was no desperation where one day [she] would cut off [her] tow long braids to now, she is obviously desperate to grow up because she is expected to be. during the years before the divorce she was still a child however the family breaks apart, she walks the passage to overcoming the impact of the divorce and during the process, matured. She feels obliged to deal with the divorce maturely, but at the same time does not want to stop being a child alotgehter, and so she retreats into her own illusional world where she can do whatever she wants. In order to escape disappointment and expectations in life, escapism is a theme in both Rose-Colored Glasses and The Glass Menagerie. Characters from both texts escape in one way or another in order to avoid confrontation with the harshness of reality. Tom goes to the movies to escape the mundane life he leads. Laura indulges in her glass menagerie and music to avoid her mothers expectations of her to socialize. Laura actually wants to be a part  of her glass menagerie and imagines herself to be. In fact, Lauras separation [from reality] increases till she is like a piece of her own glass collection. ixx Amanda and the narrator nostalgically reminisces their pasts as a way to escape. The narrator relives the past in her mind when there was no divorce and where you swung on a trapeze in the dining room archway and Plinked-plinked on the piano and Your little dogs nails scritch-scratching the hardwood floors when he heard you walking from the elevator. The narrator seeks comfort by immersing herself in her past, or perhaps she feels control over her life when she recalls these memories. Similarly, Amandas memories not only let her cling to another time, but also offer her escape from the blow to her self image when her husband deserted her. It is hard for any reasonable reader to believe that Amanda had 17 gentlemen callers in one day. She retreats so far into her world of illusions that this illusion becomes almost too real for her. She wears her yellow dress, believing that she can be just as youthful and vivacious as she was years ago when in fact, the dress is clearly out of place and time, and elicits surprise from both Jim and Tom. In both the novel and play, the theme disappointment leads the narrator in Elizabeth Alexanders Rose Colored-Glasses and Amanda, Tom and Laura in Tennessee Williams The Glass Menagerie to similar problemsthat is Amanda, Tom and Laura and the narrator become emotionally detached from the real world as they are left to cope with the disappointment that the fathers instill in them. Furthermore, the father leaves all his problems behind for the rest of the family which means every member of the family must fill new expectations in place of the father. Tom is expected to provide for the family, Amanda to care for her two children, Laura to get married so that she does not need to depend on Tom, and the narrator is expected to handle the divorce maturely. All of these expectations are against the wishes of the person expected to initiate them. Tom would rather become a sailor, Amanda to become youthful and to be given the chance to choose a new husband, Laura to become part of her glass menagerie world, and the narrator to live her childhood. All these expectations make reality hard to face and so the characters escape into worlds dreamt in their minds. Amanda and the narrator dream their old times, Tom dreams his sailing prospects, and Laura  dreams to be part of her glass menagerie world. Disappointment, expectation, and escapism are all central themes to both plays in order to convey the major theme that although the human need to dream may give one escape for a brief period of time, retreating too deeply into the dream can be harmful because you do not see reality as it is.

Identifying Gifted And Talented Children Education Essay

Identifying Gifted And Talented Children Education Essay The term gifted and talented is surrounded with a great deal of controversy, and is currently under review by the Coalition Government. A vast amount of research has been undertaken over the last ten years, into the long-term, emotional effects of labelling a child, and the practitioners role in identifying a child and differentiating the curriculum. Directgov (2010), currently defines gifted as one who excels in academic subjects such as maths and English, and talented as those who possess skills in practical areas such as sport and music. Pound (2008), discusses how Gardners theory revolves around eight intelligences. Gardner believes that each individual possesses his or her own unique combination of intelligences, which he calls multiple intelligences, which can be enhanced and enriched in an environment which provides stimulating and challenging activities. Teaching, through Gardners theory enables the practitioner to bring out a gifted and talented childs advanced natural talents, in a challenging way. (Conklin 2007) Gardners multiple intelligence theory and the Early Years Foundation Stage (EYFS), are mutually supportive. Both emphasise individuality and uniqueness. The DCSF (2008), asserts that every area of development is equally important, and that no child should face discrimination. The DCSF (2008) also explains that the early learning goals give practitioners scope to identify and plan for all children across the developmental continuum. It follows that practitioners must identify childrens needs and build on their strengths. Freeman (1991) advocates that the child who is as bright as a button, and maintains their enthusiasm for learning is more likely to make a positive contribution to society. The EYFS has been condemned by the Open Eye Campaign (2007) who claim that it is overly prescriptive and potentially harmful to development, and that many of its goals are developmentally inappropriate. In comparison to the EYFS the Key Stage One is more academically biased. The Office for Standards in Education (Ofsted)(2007), reported that two thirds of Year One teachers did not use the information gained from the EYFS to inform practice and planning. Consequently, many talented children may be over looked. Palaiologou (2010), discusses Gardners view that education should be less academically driven and his five minds theory. This focuses on an individuals ability to sort useful and relevant information in any given situation, how to think outside of the box, and to understand diversity, citizenship and community relationships in both the immediate and wider environment. He referred to these as modern day talents. It is the role of the practitioner to identify and differentiate the curriculum to develop gifted and talented individuals. Failing to do this could have a negative impact on the child. A child may easily lose interest and misbehave when presented with unchallenging tasks. Freeman (2009), questions how a reception class teacher copes with a child who is working at a higher level than their peers. She writes that children should not be left to wait while others catch up, and believes that this is where boredom begins, this can result in a child disengaging from learning. Quart (2006) agrees with this fact and believes that there should be more funding available to train practitioners in the assessment of and teaching techniques for gifted and talented pupils. Freeman (2010a) states that successful and happy children need consistent. Freemans research revealed that discovered that children who were identified as gifted and talented in one school would in fact be below average in anothe r. Often practitioners mistakenly identified a child as gifted and talented. She later states that through analysis of collected data she discovered that labelling children as gifted and talented makes a negative difference to their sense of self, resulting in low self-esteem. Children who were labelled by parents suffered more emotional problems than their equally gifted but unlabelled peers. James (2007), draws our attention to the fact that many parents may be controlling and demanding, claiming that the child becomes fixated with fulfilling parental goals in an attempt to minimise conflict. He explains that high achievement is often a consequence of over parental pressurisation in childhood that often leads to self-criticism and depression in later years. Quart (2006), supports this view and concludes that parents and educators should refrain from pushing children to succeed. She issues a cautionary warning that the pressure placed on the gifted and talented can lead to emotional regrets of being deprived of a childhood. For some who were placed on, a pedestal form an early age reach adulthood and realize they are no longer quite so special. Freeman(2010b), leads us to believe that the media is only interested when things go wrong, and in fact many gifted and talented children go on to lead happy ordinary lives. She states that parents should support and guide children without pushing them to succeed and love should be unconditional and not reliant on achievement. To conclude, Gardners theories offer practitioners a model for providing a rich and challenging environment for all children, including those who are gifted and talented. Practitioners need comprehensive training to ensure that planning for learning provides challenges to guarantee children are challenged and stretched, not, bored and pushed. It also Emotional difficulties are more likely to occur when a child is labelled gifted and talented. Therefore, parents and educational practitioners should aim to ensure that an identified gifted and talented child grows into a happy, well-rounded adult. More collaboration is needed between Foundation and Key Stage One. In fact, it would be beneficial to children if the EYFS were continued in Year One. Through this research, a greater insight into the term gifted and talented has been obtained. It offered differing perspectives on the subject, and the conclusion reached was that there is actually a place in society for the gifted and talented, however, identification and education should be undertaken with care and sensitivity. In the words of Benjamin Franklin, Hide not your talents. They for use were made. Whats a sundial in the shade? Franklin(1706 1790)

Philosophy and the Dialectic of Modernity :: Philosophical Essays

Philosophy and the Dialectic of Modernity ABSTRACT: Habermas' social philosophy can now be perceived in its oppositional structures and their symbolic meaning. His repetition of structural opposition finds its expression in the symbolism which pervades The Philosophic Discourse of Modernity in the opposition between the dreaded myth of the Dialectic of Enlightenment and the redemptive fantasy of the path yet to be taken. More significant for the intellectual culture of modernity is the neglect, by erasure on the part of this esteemed philosopher, of the great drama of philosophy in our time. This is the drama occasioned by the dialectical struggle, rushing to climax in the 20th Century, between Enlightenment reason and its Counterenlightenment opponent. The struggle between these philosophical constellations is refracted in the great wars of this century. Thus the drama of the philosophical thought of the century and its historical development is lost. The philosophic discourse of modernity has yet to be written. Its text, o nce it has been freed from the tenacity of ideological hostilities and their erasures and concealing circumlocutions, will at the same time provide the sought-for foundation for social philosophy and a just society: it is the philosophic framework of Modernity itself which is the foundation of all modern philosophies, in the dialectic of Enlightenment and its Counterenlightenment other. The social philosophy of Jurgen Habermas, outstanding philosopher and master dialectician of our time, has an immediate appeal to American philosophers, educated in the history of the Protestant migrations to the New World in search of religious freedom; educated also in the Founding Fathers who drew up a constitution for a modern republic heralded by Thomas Jefferson's Declaration of Independence proclaiming the universality of human equality and natural rights; educated as well in the social philosophy of American pragmatism, in which Enlightenment principles of democracy and science become normative social processes. The appeal of Habermas to American philosophers long acculturated in the Enlightenment tradition is that of a voice speaking for reason and justice; he stands forth philosophically on behalf of "rehabilitating the Enlightenment" in the face of various current modes of thought engaged in its undermining. Habermas has been widely commended for his strong unequivocal stand as a German intellectual against the Nazi movement and the Holocaust it produced, and against any revisionist circumlocutions seeking to obscure those atrocities. Habermas is also commended for his repudiation of Martin Heidegger's complicity with Nazism and his retreat to linguistic mysticism.

Essay example --

Natural Monopoly: Telephones, Cable and Broadcasting We all hear the term â€Å"monopoly† before. If somebody doesn't apprehend a monopoly is outlined as â€Å"The exclusive possession or management of the provision or change a artifact or service.† but a natural monopoly could be a little totally different in which means from its counterpart. during this paper we'll be wanting into the question: whether or not the govt. ought to read telephones, cable, or broadcasting as natural monopolies or not; and may they be regulated or not? A "natural monopoly" is outlined in economic science as Associate in Nursing trade wherever the charge of the capital product is thus high that it's not profitable for a second firm to enter and contend. there's a "natural" reason for this trade being a monopoly, specifically that the economies of scale need one, instead of many, firms. Small-scale possession would be less economical. Natural monopolies ar usually utilities like water, electricity, and gas. it'd be terribly pricey to create a second set of water and sewerage pipes during a town. Water and gas delivery service incorporates a high price|fixed charge|fixed costs|charge} and an occasional variable cost. Electricity is currently being deregulated, therefore the generators of electrical power will currently contend. however the infrastructure, the wires that carry the electricity, sometimes stay a natural monopoly, and therefore the varied corporations send their electricity through constant grid (Fred et al., 1999). The t elecommunications trade has within the past been thought of to be a natural monopoly. Like railways and water provision, the existence of many corporations provision constant space would lead to Associate in Nursing inefficient mult... ... and so quite one grid, the value of every grid are going to be touch a smaller variety of subscribers, and therefore the monetary value per subscriber, and thence worth, are going to be higher (445 textbook). All in all i feel the govt. ought to regulate cable, telephones, and broadcasting as natural monopolies as a result of it's usually most effective to maintain natural monopolies, if they honestly ar natural monopolies, however subject them to some variety of government regulation with relation to costs, quality of service, etc. the rationale for not breaking it up is, of course, by definition, the actual fact that a natural monopoly will attain a lower cost than might competitive companies within the same trade. This contrasts with the case for different kinds of monopolies, that it's typically most effective for them to be variable into competitive companies.

We were kids… :: Personal Narrative Essay Example

We were kids†¦    High school. A safe abode free from the anger and hatred that wells from the streets of every city we've ever known. This place where smiles trickle in the half glow of routine. This place where, almost assured of treason's guilt one hides their anguish in desperate, fearful anticipation of secret forays with whispered confessions.    We were kids when we came. I was a kid when I came. I had tasted some small trickle of life and became certain of some things myself. I clung to an identity afraid I might be seen as a child who didn't know. I wasn't ready to listen and still I'm not. Not to those who do not cherish diversity. Not to those who post the same agenda on every face but for a different Ivy League university. Not to those who with their power, their judgement squeeze from me, my desires and dreams. Not to those who stifle my screams of pain and rage in the belief that world peace can only achieved through some king of frozen grinned, sweaty rolled up, button down cotton shirt diplomacy instead of a whole lot of healing. Do you hear me in this silence: You gotta know what needs to be healed so, cry out, CRY OUT! . . . Someone did that once, this guy who hated more and was angry more than anyone I'd ever met (even more angry than my older brother), it was last year and he only went nuts for just that one nig ht and besides he was really drunk. It took a few days for the bewildered rumours to hit me and the guy was my roommate, the bravest guy I've ever met.    We were kids when we came and as kids we grow up, we fall down, we make mistakes, we even make believe. As kids moving into the intricate intrigue of sick societies with a multitude of roads, paths, back alleyways and even underground shopping concourses we sometimes get confused, lost and uncertain. Decisions loom and our futures are relegated to the dull glint of role models whose paths we may hope to follow. But what once worked, what once we valued, may now have fallen from our esteem. Relevancy is ever changing and roads deteriorate in crumbling empires, traffic flows change and as we wait to cross the road we find cars more reluctant to stop and fewer and fewer people ready to join us at the sidewalk's edge. We were kids†¦ :: Personal Narrative Essay Example We were kids†¦    High school. A safe abode free from the anger and hatred that wells from the streets of every city we've ever known. This place where smiles trickle in the half glow of routine. This place where, almost assured of treason's guilt one hides their anguish in desperate, fearful anticipation of secret forays with whispered confessions.    We were kids when we came. I was a kid when I came. I had tasted some small trickle of life and became certain of some things myself. I clung to an identity afraid I might be seen as a child who didn't know. I wasn't ready to listen and still I'm not. Not to those who do not cherish diversity. Not to those who post the same agenda on every face but for a different Ivy League university. Not to those who with their power, their judgement squeeze from me, my desires and dreams. Not to those who stifle my screams of pain and rage in the belief that world peace can only achieved through some king of frozen grinned, sweaty rolled up, button down cotton shirt diplomacy instead of a whole lot of healing. Do you hear me in this silence: You gotta know what needs to be healed so, cry out, CRY OUT! . . . Someone did that once, this guy who hated more and was angry more than anyone I'd ever met (even more angry than my older brother), it was last year and he only went nuts for just that one nig ht and besides he was really drunk. It took a few days for the bewildered rumours to hit me and the guy was my roommate, the bravest guy I've ever met.    We were kids when we came and as kids we grow up, we fall down, we make mistakes, we even make believe. As kids moving into the intricate intrigue of sick societies with a multitude of roads, paths, back alleyways and even underground shopping concourses we sometimes get confused, lost and uncertain. Decisions loom and our futures are relegated to the dull glint of role models whose paths we may hope to follow. But what once worked, what once we valued, may now have fallen from our esteem. Relevancy is ever changing and roads deteriorate in crumbling empires, traffic flows change and as we wait to cross the road we find cars more reluctant to stop and fewer and fewer people ready to join us at the sidewalk's edge.

Action plan for optimum health and wellness Essay

There are several elements of health and wellness, which include physical, social, environmental, emotional, spiritual, and intellectual. However, the top three elements of health and wellness that need more advocacy in society are physical, emotional, and environmental. Health is a good physical condition, the condition of the body and mind, and the presence of illness (Donatelle, 2011). Physical health is extremely important because exercise, for one, means the ability to have a strong, healthy heart, and good recuperating abilities. Incorporating different kinds of exercise into one’s daily routine will help not only relieve stress but also a variety of other health factors. Emotional health is a serious issue in our society today. Keeping a positive attitude and self- esteem is extremely essential for good health. When one lets certain situations fall to a low, it results in hurt, anger, and even depression, which are key factors of an unhealthy lifestyle. Possessing low emotional health could interfere with motivation to exercise, healthy eating habits, and good communication skills. Environmental health is also priority. Society can do certainly more to improve environmental conditions. This includes not littering, recycling properly, and less air pollution. These key elements ensure a positive clean way to healthy living. Understanding the important roles that nutrition and fitness have as active parts in our lives is a topic that requires additional advocacy. Nutrition and fitness are two key factors that work alongside each other and are critical elements that help maintain optimum health. Concentrations in good nutrition can deliver effective results in preventing the body from acquiring a chronic disease and obesity. Obtaining a chronic disease can have major impacts on a person’s life and requires extreme lifestyle changes. A chronic disease developed from poor nutrition is vital and can lead to many complications, inclu ding death. According to the CDC (2009), nearly one hundred and thirty-three million people live with at least one chronic disease. Consistency with daily exercise and good nutrition will ensure a healthy balance needed for good health and wellness. Without the right nutrition, fitness will not improve the body, and without fitness, nutrition will not have any additional benefits. Fitness is important because it helps fight infections in the body and improves the immune system to help fight infection at a more effective and rapid rate. Fitness is also important because it may give a person a sense of self-confidence. Self-confidence allows a person motivation and pride in who they are. Fitness will help primarily to live a better life in the way he or she thinks, sleeps, and in daily activity performances. It is mandatory to be consistent with eating healthy and staying fit. Great fitness and nutrition are necessities in obtaining optimum health and is achievable by incorporating daily physical activity. Without nutrition and fitness, a person will expose their body to a chronic disease that may eventually cause one’s life. Some of the environmental effects on health that people may be exposed to and be unaware of are in places such as the home and workplace, which can be fatal. Air pollution is one of the most common problems we encounter daily. Mold is another cause of concern with symptoms that range from something as harmless as a cough to a serious condition such as respiratory illness. Lead is one of the most significant and widespread environmental hazards for children. According to the CDC (2013), about 24 million homes in the United States contain deteriorated lead-based paint and elevated levels of lead-contaminated house dust. It is critical to know what environmental health hazards people can be in contact with in order to prevent any damage to our health. Other environmental issues people need awareness on is water contamination and toxic chemicals stored undernea th kitchen cabinets. The drinking water quality has a major influence on public health. Significant attention is required on all chemicals used in the home daily, which can be very harmful to one’s health if people use it inappropriately. It is particularly important to store toxic cleaning supplies appropriately when children are present in the home. In addition, smoking is an environmental health concern that can lead to very serious health problems, which includes the inhalation of secondhand smoke. Awareness of the resources and prevention  tips available is vital for all of these environmental health hazards. Making positive changes to the way the environment is today will ensure a healthier lifestyle. There are different strategies available for preventing chronic diseases such as cancer, diabetes, and cardio-vascular disease. First, one strategy for preventing cancer is maintaining yearly examinations at the physician’s office. It is also important to follow steps in checking oneself, more so, if cancer is hereditary. Proper nutrition is an import ant factor; however, there are specific items that can be included in daily eating habits, which will help in prevention. These items are green leafy vegetables and tomatoes. One should also avoid excessive sunlight and unnecessary x-rays for prevention of skin cancer. Exercising as often as possible to avoid stress is also a key factor for cancer prevention. Eliminating smoking habits and secondhand smoke are vital for prevention of lung cancer. According to the American Lung Association (2013), cigarette smoking is the number one cause of preventable disease and death worldwide. â€Å"Smoking-related diseases claim over 393,000 American lives each year† (American Lung Association, 2013). Diabetes best practices are staying away from drinking liquids that contain high levels of sugar. Walking, running or any type of physical activity at least twice a week is essential for keeping diabetes controlled. Cardiovascular disease is another chronic disease that is responsible for several heart attacks and deaths. Some helpful tips for prevention of cardiovascular disease are exercises such as walking o r running. The heart is a muscle; therefore, it requires physical activity to be healthy. Avoiding some red meats and incorporating healthy breakfast meals like oatmeal are also very helpful. There are several tips one can follow for prevention of cancer, diabetes, and cardiovascular disease. Staying proactive and aware of these issues is necessary to live a healthy life. â€Å"On the whole, the immune system does a remarkable job of defending you against disease-causing microorganisms† (How to boost your immune system, 2013). However, there are different factors that play a role that help attack the immune system, causing defenses to weaken. When germs invade the immune system, this causes one to get sick. Certain illnesses, such as diabetes, and AIDS can cause the immune system to not perform at an optimum level and allow sickness to invade the body more quickly. There are several ways to boost one’s immune system to achieve strong fighting  defenses. Good nutrition, proper vitamins and good exercise are some examples to boost the immune system. â€Å"To function well, it requires balance and harmony† (How to boost your immune system, 2013). Adopting healthy-living strategies is necessary to ensure good health, which means a strong immune system with strong defense fighting capabilities. â€Å"There is still much that researchers do not know about the intricacies and interconnectedness of the immune response† (How to boost your immune system, 2013). According to How to Boost Your Immune System (2013), â€Å"for now there are no scientifically proven direct links between lifestyle and enhanced immune function†. REFERENCES Centers for Disease Control and Prevention. (2009) Chronic Disease Prevention and Health Promotion. The power to prevent, The Call to Control: At a Glance 2009. Retrieved October 28, 2013, from http://www.cdc.gov/chronicdisease/resources/publications/aag/chronic.htm Centers for Disease Control and Prevention. (2013). Get the Lead Out: National Lead Poisoning Prevention Week 2013. Retrieved October 28, 2013, from http://blogs.cdc.gov/yourhealthyourenvironment/2013/10/23/get-the-lead-out-national-lead-poisoning-prevention-week-2013/ Donatelle, R. J. (2011). Health. The Basics, Green Edition. Retrieved from The University ofPhoenix eBook Collection database. How to boost your immune system. (2013). Retrieved October 29, 2013 from http://www.health.harvard.edu/flu resource-center/how-to-boost-your-immune-system.htm Smoking. (2013). Retrieved October 31, 2013 from http://www.lung.org/stop-smoking/about smoking/health-effects/smoking.html

Job Analysis and Selection Methods Essay

For this method to be effective the interviewer is required to ensure the interviee fully understands the reasons for the interview to avoid such interviews to be viewed as efficiency evaluation which may hinder them to describe their job accurately. The method can be utilized efficiently for top management job analysis for example the position of the managing director of a company. This would enable acquisition of vital information such as general purpose of the job, responsibilities, duties, education, experience and skills required. (Henderson, 1985) Advantages * It’s simple and quick hence it’s the most used method in the world. * It can reveal important information that might not appear in written form and information on activities that does not occur occasionally. It provides a chance for the interviewer to explain the importance, need and functions of the job analysis. * Can be used to generate qualitative data. * Suitable for jobs with long job cycles. (office of human resources, 2008) Disadvantages * Employees may distort information by exaggerating certain responsibilities and minimizing others. * Sometimes to obtain valid information can be a very slow slow and time consuming * Experienced interviewers and properly designed questions are required. Data gathered by the process is subjective and requires to be verified. * Combining data from discreet interviews is sometimes difficult. (office of human resources, 2008) STRUCTURED QUESTIONNAIRE METHOD This method involves designing questionnaire and having employees fill them to describe their job related duties and responsibilities and rate them. Questions can be structured and employees given a list of specific duties and asked to indicate whether or not they perform them. Questions could also be open ended. The method can be used efficiently for job analysis involving low level management posts and junior employees for instance office assistants and semi skilled employees. This could offer a quick way to gather information from such large group of employees. (Henderson, 1985) Advantages * It’s a cheap way to gather information from a large numbers of workers than interview for instance. * Its quick and efficient method. * It does not require a trained interviewer. * Data collected is standardized. Disadvantages * Questionnaire development and testing is both expensive and time consuming. This provides quality and instant feedback on descriptive information of a candidate such as their strengths and weaknesses. Applicants are also given work sample which is a replica of the job and are required to demonstrate that possess the necessary skills and talents by doing the actual job. This offers a good evaluation of applicant’s abilities in actual job activities and thus helps to reduce discrimination. (Patrick Hauenstein, 2005) Weaknesses To develop good and accurate work samples for each job is difficult and time consuming. Work samples are also difficult to apply in managerial posts where it’s not possible to develop a work sample that can cover all activities. The process also requires highly qualified and assessors which are expensive to maintain. (Patrick Hauenstein, 2005) Validity Employment tests has been extensively used and shown to be an accurate method to predict a candidate success. The method is also very relevant to the job at hand and therefore widely accepted as compared to other methods. (Patrick Hauenstein, 2005) Reliability Employment tests are a reliable way of obtaining vital information about applicant’s abilities, and skills in actual job environment. They therefore tend to be accurate predictors of applicant later performance (Patrick Hauenstein, 2005) * REFERENCES Henderson, R. J. (1985). Compensation Management: Rewarding Performance. Upper Saddle River, N. J. : Prentice Hall. office of human resources. (2008). Compensation & Classification. South 2nd Street, Minneapolis: The University of Minnesota. Patrick Hauenstein. (2005). Employee Selection: Part 2 – Interviews and Simulations. Navient Corporation.

Cicero, Aristotle, Plato – Just Warrior

Tory Macdonald 9. 25. 12 Ethics of War and Peace Essay #1 My question: Plato, Aristotle and Cicero all talked about Just War Theory, and emphasis on the Just Warrior. Obedience and loyalty ( can lead to destruction. Plato, Aristotle and Cicero, the fathers of the Just War tradition, develop and enhance the concept of civic virtue and the necessity to uphold such morality during the most chaotic, violent and brutal of times – war. They each defend the necessity of war; yet emphasize the correct code of conduct in war and what makes an honorable and just warrior.Today, war is much less engrained in our culture; our sons are not born with the future of a warrior. However, when there is war, we hear of many unjust and dishonorable acts such as mass rape, genocide, or specifically the My Lai Massacre. Plato, Aristotle and Cicero lived through a culture of war, defending it as necessary to keeping the peace. Because it was so engrained in their culture, a normalcy, they were not as concerned with the inhumane idea that defines war- killing another human being. Today, we do not live in a culture of constant war, therefore we are more susceptible to becoming overwhelmed by the trauma of violence.Plato, Aristotle and Cicero, provide guidelines of a just warrior however, had not yet discovered what it is that can turn a good man into a bad one, and what horrible aspects of war he may fall victim to. Today, true courage means fighting against dishonor, because unfortunately, war turns the most honorable men into dishonorable ones. Plato is a philosopher who lived from 469-399 through the Peloponnesian Wars and stressed the belief that for man, there is something worse than death- an unreflective life. Plato reasoned that all people should strive to be pious, or good.He noted that piety is what the God’s hold dear, what all the Gods agree upon therefore, it is these morals that the people should uphold. In war, a soldier should not fear death but rather fear a dishonorable or impious life. He should rather die from pain than he should from shame. The same idea should be used when deciding to go to war or not. There must always be a just reason. In a conversation between Alcibiades and Socrates, Plato describes the importance of waging war for a just cause. ‘Soc: Don’t you know that when we make war we begin to wage war after accusing each other of some affront and what term we use when we begin?Alc: I do – we say we have been deceived, or done violence to, or deprived of something. ’[1] He then elaborates to whom a war can be claimed against: ‘Soc: Now, what of this? Whom will you advise the Athenians to wage war against, those behaving unjustly or those practicing the just things? Alc: What you are asking is a terrible thing; for even if someone had it in his mind that war ought to be waged against those practicing the just things, he would not admit to it, at least. ’[2] Plato seeks the unbiased truth, a critical reflection on why and what to do in a situation, especially regarding war.Each of his answers comes back to being pious and reflective. He believes that war is necessary to keep up a good state, however believes it especially important to uphold pious and virtuous standards as a just warrior, in a just cause, using just means, to accomplish just ends. Aristotle is the founder of virtue ethics or â€Å"Jus in bello†, just actions in war. Aristotle claimed that virtues are described as a mean of excellence, a center between two extremes: excess and deficiency. For example, courage is a balance between cowardice and recklessness.Prudence is practical wisdom that determines the mean of all virtues essentially what determines the mean between two extremes. This is especially important in defining the virtues of a warrior. Aristotle believes that a â€Å"just warrior† is a man who exhibits courage and commits actions that are only noble. He states there sh ould be a purpose to his fighting, something he is willing to die for. A â€Å"just warrior† chooses to endure things because it is noble. â€Å"He will fear them as he ought and as reason directs, and he will face them for the sake of what is noble, for this is the end of excellence. [3] He notes that a courageous man is not a fearless one, but one who faces those fears because it is right. Aristotle also notes that, â€Å"Courage is noble. Therefore the end is also noble; for each thing is defined by its end. Therefore it is for a noble end that the brave man endures and acts as courage directs. †[4] Aristotle emphasizes that a just warrior fights only for a just cause. Aristotle also illustrates five different types of courage and their honorable uses. The first is political courage. One who exhibits political courage fears shame rather than pain or punishment.The second is that courage is knowledge. He notes, â€Å"While the former from the very beginning faced t he danger on the assumption they were stronger, and when they know the facts they fly, fearing death more than disgrace; but the brave man is not that sort of person†. [5] He explains that when one knows of the danger, and still plows ahead, he is courageous. The third is that passion should aid morals, however feelings are not bravery and emotions should not speak louder than reason. As Homer noted, â€Å"put strength into his passion†[6] as those who are passionate are often eager to rush into danger.The fourth states that sanguine people are not brave, â€Å"for they are confident in danger only because they have conquered often against many foes†¦when their adventures do not succeed however, they run away; but it was the mark of a brave man to face things that are. †[7] A noble man acts on character, not calculations. The fifth point is that courage does not mean people who are ignorant. Those who do not know and succeed are not brave, just lucky. Cicero who lived from 106 to 43 BC, created the Peace Movement that moved away from â€Å"best defense is a good offense† to the idea of constant civic virtue.He strongly stated that war must be undertaken with the aim of peace. He believed that war must be a last resort and a declaration between two parties. â€Å"For this we can grasp that no war is just unless it is waged after a formal demand for restoration, or unless it has been formally announced and declared beforehand. †[8] Justice was to be maintained amongst all participants. He was the first to declare that war was not a world apart, and that atrocities committed at an international level were not different as if they were committed in ones own state.Cicero stated that the â€Å"moral fellowship of mankind should know no boundaries†. [9] This correlates with his idea of natural law; a natural fellowship that exists amongst all humans, which nature has provided for all men to treat each other morally. There are commonalities amongst all men, no matter if he is a sea away, and Cicero believed that each warrior to act justly was to uphold that concept. Cicero also stressed that the fighting during war must always be towards an honorable end.He notes that a just warrior does not think of self-interest saying, â€Å"However, if the loftiness of spirit that reveals itself amid danger and toil is empty of justice, if it fights not for the common safety but for its own advantages, it is a vice. †[10] He also values reasons that make decisions over courage that incites battle. A just warrior â€Å"fights on behalf of fairness†[11]. A just warrior must also be able to balance reason with his cause. Cicero notes, â€Å"However, we must exercise the body, training it so that when it has to attend to business or endure hard work it is able to obey counsel and reason. [12] Just because a warrior is fighting for a noble cause, does not mean he can lose sight of the just reasoning beh ind it and we must train our soldiers so that this doesn’t happen. The My Lai massacre on March 16th, 1968 was the mass murder of somewhere between 347 to 500 innocent, unarmed village people of Southern Vietnam. [13] The United States military men of the Company C â€Å"Charlie† of the 1st Battalion committed the acts that included mass murder, mutilation, ransacking and rape. Lead into the area under a false indication of dense enemy activity, they were met with women, children, and the elderly.Although the men had not yet suffered any direct attack in the first months of their deployment, they had suffered mines and booby traps, losing many men. [14] The company was given orders by Captain Ernest Medina, who clearly stated that all those who were enemies or seemed like enemies were to be taken down. [15] The company lead by Second Lieutenant William Calley then went in to the village, and began firing at what was supposed to be dangerous enemies. [16] The violence e scalated and the brutality did not stop.Several men participated, several men stood back and watched. Only one man, Warrant Officer Scout Hugh Thompson who had spotted the massacre from a helicopter, sacrificed his life and the lives of his men to stop the atrocities. [17] To this day, only one man has been convicted of war crimes and only served three years of house arrest. The others were left alone. Today, the My Lai Massacre is looked at as the epitome of the Vietnam War- a mistake, a terrible time of confusion, an example of the psychological traumas of war.Most importantly, it is an example of how easily dishonor can cloud moral reasoning. These men were angry to have lost their fellow brothers in mines and booby traps, they were scared, they were starving, and they were not in their natural mind. A soldier states of that day, â€Å"Yes I am ashamed, I’m sorry and I’m guilty but I did it†¦If you go to war, those are the types of things that happen and can h appen to anyone†¦It can happen, it happens, that is what war is†¦War is war, it’s killing all type of ways. [18] When a dishonor was done to them, when dishonor is all around them, dishonor is what they begin to do too. Today the dishonors of war range from obedience to a terrible leader, to dehumanizing the enemy so inhumane actions suddenly seem right. In the case of the My Lai Massacre, many soldiers involved to this day claim that they were just following orders and that their loyal obedience overtook their moral compasses. One soldier noted, â€Å"At no time it ever crossed my mind to disobey or to refuse to carry out an order that was issued by my superiors.I shudder to think what the repercussions would have been†¦Ã¢â‚¬  [19] The soldiers were fighting in a perceived honor and loyalty to the United States. The need to please and obey took the pressure off of their actions, because someone else was dictating them. In other instances, soldiers would dehu manize their enemy to get through the idea of killing them. Cicero notes that this is entirely wrong according to natural law: â€Å"Perhaps we should examine more thoroughly what are the natural principles of human fellowship and community.First it is something that is seen in the fellowship of the entire human race. For its bonding consists of reason and speech, which reconcile men to one another, through teaching, learning, communicating, debating, and making judgments, and unite them in a kind of natural fellowship. It is this that most distances us from the nature of other animals. To them we often impute courage, as with horses or lions, but we do not impute them justice, fairness or goodness. For they have no share in reason and speech. † [20] Cicero states that since we are all of peech and reason, we are all human. However, dehumanization, where one dehumanizes their enemy and views them as some sort of animal, is a common strategy and conflict in today’s wars . The Holocaust, the Bosnian and Rwandan genocide are all examples of dehumanization. The Nazi soldiers truly believed that they were ridding their country of â€Å"vermin†, and the Hutu soldiers considered the Tutsi people to be â€Å"cockroaches†. Similarly, soldiers fighting in the Vietnam War referred to their enemies as animals, less than human and the massacre is a clear example of that.Perhaps the rules have changed since wars progressed through time. Today’s atrocities don’t seem as atrocious to us as they would to Plato, Aristotle and Cicero because we have become accustomed to them, as they were accustomed to having a culture of war. Peter Olsthoorn stated in his book â€Å"Just Warriors† â€Å"Soldiers, although far from selfish, cannot be expected to perform their duties from a sense of duty alone. Both inside and outside the sphere of war, only the perfectly wise act virtuously for virtue’s sake.However those perfectly wise are rare, Cicero himself claimed that he had never met such a person†¦For the not so wise, that is, most of us, a little help from the outside, consisting of the judgments of our peers and our concern for our reputation, can be of help. †[21] Looking back on the massacre, many men are quick to point out the outside factors that effected their behavior such as their loyalty, fear, confusion, lack of direction, even a blank blackout. One man notes, â€Å"We felt what we were doing was right, and after it was over we knew it was wrong. [22] These soldiers eventually are able to reflect. However at the time, they were worried for themselves, acting out of vengeance and self interest, therefore were not leading an honorable life. Officer Thompson exhibited true courage of a just warrior. He saw that the bodies consisted of mostly babies, children, women and the elderly, without a threatening combatant or weapon in sight. After several failed radio transmissions, he ordered his m en to land on sight and aim their guns at their fellow American soldiers.He ordered that they would hold their positions against their bothers until they had agreed to a cease-fire and stopped the massacre. While doing this he walked out unarmed, entered a ditch and rescued a woman and her child. Officer Thompson knew what he was getting himself into. He recognized that his loyalty to his fellow Americans was the wrong kind of loyalty. He pushed past fear and fought for a noble cause, to save the people. He did not shoot anyone down to do it, but was prepared to do so to end an injustice. Thompson used honorable means to obtain an honorable end.He illustrated every of the five points Aristotle noted a â€Å"just warrior† should be. He was courageous but not reckless, and he proved that in an unjust war, in and unjust setting, justice still prevails. Plato, Aristotle, and Cicero believe that a warrior’s honor is the ability to exercise restraint under chaotic and emotio nally taxing experiences. It is not simply standing firm in battle or committing acts of heroic bravery. It is recognizing the differences between combatant and noncombatant, between the innocent and the guilty and acting with reason when reason is hard to find.Today, it is about escaping the dishonor. War is about entering with the right reasons and leaving with the correct ends. War can make an honorable man, a dishonorable one and the three philosophers explain that real courage, is tackling war itself and not falling victim to the demons. If they had been alive at the time their general philosophy would have stood, the advancing atrocities just would have made it that much harder and much more honorable to be a real, true â€Å"just warrior†. Bibliography: Reichberg, Gregory M. Henrik Syse, and Endre Begby, eds. The Ethics of War: Classic and Contemporary Readings. Blackwell, 2006. Print. Baker, Deane-Peter. Just Warriors, Inc. London: Continuum International Publishing G roup, 2011. Unknown. â€Å"The My Lai Massacre. † PBS. PBS, 29 Mar. 2009. Web. 05 Oct. 2012. . Wikipedia. org YmBigBen90 (User’s ID). â€Å"My Lai Massacre – Part One of Two. † YouTube. YouTube, 16 May 2009. Web. 02 Oct. 2012. ———————– [1] Reichberg, Gregory M. , Henrik Syse, and Endre Begby, eds. The Ethics of War: Classic and Contemporary Readings.Blackwell, 2006. Print. [2] Ibid. [3] [4] Reichberg, Gregory M. , Henrik Syse, and Endre Begby, eds. The Ethics of War: Classic and Contemporary Readings. Blackwell, 2006. Print. [5] Ibid. [6] Ibid. [7] Ibid. [8] Ibid. [9] Ibid. [10] Reichberg, Gregory M. , Henrik Syse, and Endre Begby, eds. The Ethics of War: Classic and Contemporary Readings. Blackwell, 2006. Print. [11] Ibid. [12] Ibid. [13] Ibid. [14] Wikipedia. org [15] Unknown. â€Å"The My Lai Massacre. † PBS. PBS, 29 Mar. 2009. Web. 05 Oct. 2012. . [16] Unknown. â€Å"The My Lai Massacre. PBS. PBS, 29 Mar. 2009. Web. 05 Oct. 2012. . [17] Ibid. [18] Ibid. [19] Unknown. â€Å"The My Lai Massacre. † PBS. PBS, 29 Mar. 2009. Web. 05 Oct. 2012. . [20] Ibid. [21] Reichberg, Gregory M. , Henrik Syse, and Endre Begby, eds. The Ethics of War: Classic and Contemporary Readings. Blackwell, 2006. Print. [22] Baker, Deane-Peter. Just Warriors, Inc. London: Continuum International Publishing Group, 2011. [23] YmBigBen90 (User’s ID). â€Å"My Lai Massacre – Part One of Two. † YouTube. YouTube, 16 May 2009. Web. 02 Oct. 2012.